Soft Serve Society
![](https://shapestudio.co.uk/wp-content/uploads/2020/10/Durat_Soft-Serve_1_edited-scaled-20x13.jpg)
![](https://shapestudio.co.uk/wp-content/uploads/2020/10/Durat_Soft-Serve_1_edited-scaled-1920x1282.jpg)
A perfectly petite ice cream parlour by Soft Serve Society brought us back to Boxpark, Shoreditch
A fantastic collaboration with the client, we settled on a monochromatic palette softened with natural elements and a strong social media aesthetic for customer experience.
![](https://shapestudio.co.uk/wp-content/uploads/2020/10/Durat_Soft-Serve_9-scaled-20x13.jpg)
![](https://shapestudio.co.uk/wp-content/uploads/2020/10/Durat_Soft-Serve_9-scaled-1920x1282.jpg)
A solid Durat counter flecked with black and white is offset against decorative splashes of pink
![](https://shapestudio.co.uk/wp-content/uploads/2020/10/Durat_Soft-Serve_13-scaled-20x13.jpg)
![](https://shapestudio.co.uk/wp-content/uploads/2020/10/Durat_Soft-Serve_13-scaled-1920x1282.jpg)
For a unifying aesthetic a dessert servery, photograph pin board, bench boxes and shelving were made with ultra matt black and white laminate with a black Valchromat core.
Machined with geometric patterning in chunky, rounded line, this adds balance and constrained decoration whilst reflecting the Soft Serve Society logo.
![](https://shapestudio.co.uk/wp-content/uploads/2020/10/IMG_20200724_190218_415-20x20.jpg)
![](https://shapestudio.co.uk/wp-content/uploads/2020/10/IMG_20200724_190218_415-1280x1280.jpg)
![](https://shapestudio.co.uk/wp-content/uploads/2020/10/Soft-Serve-20x20.jpg)
![](https://shapestudio.co.uk/wp-content/uploads/2020/10/Soft-Serve-1280x1280.jpg)
A simple but effective interior designed to entice Boxpark’s busy crowds
![](https://shapestudio.co.uk/wp-content/uploads/2020/10/Durat_Soft-Serve_38-scaled-20x13.jpg)
![](https://shapestudio.co.uk/wp-content/uploads/2020/10/Durat_Soft-Serve_38-scaled-1920x1282.jpg)
From our workshops in Bristol we work across the country to design, fabricate and deliver exceptional projects.