Soft Serve Society

A perfectly petite ice cream parlour by Soft Serve Society brought us back to Boxpark, Shoreditch

A fantastic collaboration with the client, we settled on a monochromatic palette softened with natural elements and a strong social media aesthetic for customer experience.

A solid Durat counter flecked with black and white is offset against decorative splashes of pink

For a unifying aesthetic a dessert servery, photograph pin board, bench boxes and shelving were made with ultra matt black and white laminate with a black Valchromat core.

Machined with geometric patterning in chunky, rounded line, this adds balance and constrained decoration whilst reflecting the Soft Serve Society logo.

A simple but effective interior designed to entice Boxpark’s busy crowds